Norway sets record on World Cup jersey sales

Norway has set a new record for World Cup jersey sales after Torshov Sport in Oslo opened its doors at 10 a.m. on Wednesday. Fans have been queuing for hours; some arrived at 6 a.m., others spent the night outside. With only 500 jerseys available and a limit of one per customer, the race for the red, white and black kits is fierce.

Why are the jerseys so coveted?

Following Norway's impressive run in qualification, highlighted by a 1‑4 loss to France on 26 June 2026, interest in the national team’s gear has exploded. The recent form – 1 win, 1 draw, 2 losses – makes every match a must‑see, and supporters want a piece of history. Many say they’ll add names like Sander Berge or Erling Braut Haaland on the back, even though most kits remain name‑free.

What do fans say about the World Cup fever?

Angelika Tronstad Finsrud, already owning the white and black kits, waited outside the shop to secure the red one. She told E24 she has “proud World Cup fever”. Markus Øfjord, queuing since 6 a.m., believes a jersey is worth paying extra for, especially if England gets knocked out by Norway in the quarter‑final. Together with friend Matz Olsen, who is around 30th in line, they are confident of getting a jersey – but hope for star players on the back.

What does this mean for Norway moving forward?

The massive demand shows Norway has built a solid fan base that can provide extra revenue before the next big match against Portugal at home on 27 Sept. With a packed stadium and a jersey‑sale boom, the team gains both financial support and morale. If they can reverse the current form – last two games lost – the extra energy from supporters could become a turning point on the road to the World Cup knockout stage.

Stats: Norway lost 1‑4 to France on 26 Jun 2026, holds a form of 1W‑1D‑2L (most recent two losses), and faces Portugal at home on 27 Sep in qualification.