Norway has created a buzz with their Viking jerseys at the FIFA World Cup.

The national team has become an ambassador for Norwegian culture and this could mean a lot for tourism in Norway.

What has happened?

The Norwegian Football Association hired photographer David Yarrow to take pictures of the national team wearing Viking jerseys. The pictures went viral and created a lot of attention.

Why is this important for Norway?

Innovation Norway can present a figure that shows that traffic on Visit Norway's websites about Vikings and the Viking Age has increased by 80 percent over the past two weeks. This is a significant increase and shows that Norway has become more visible globally.

What's next?

Norway plays its next match against Portugal on September 27, 2026. The national team has had a good start to the tournament, with a win over Ivory Coast on June 30, 2026.

How does this affect tourism in Norway?

The tourism industry in Norway hopes that the effect of the FIFA World Cup will last longer than the last kick in the US. Norway has already seen an increase in interest in Norwegian culture and history, and this could mean a lot for tourism in the country. Norway has a good chance of advancing in the tournament, and this could create even more attention and interest in the country. With a recent form of 2W-1D-2L, Norway is one of the most exciting teams in the tournament.