Why are Americans cheering for Norway?

Norway’s national team has become the new favorite in the US at the World Cup, and on July 12 2026 several outlets reported four clear reasons. In New York’s stadium we saw Channing Tatum in a Haaland wig, while Norwegian supporters filled the arena with Viking chants. This is the most immediate sign of American fascination.

What are the four main factors?

The first is Hollywood tie‑in: Tatum appeared in a Nike commercial with Erling Haaland, giving the team an instant boost in US media attention. The second is cultural curiosity – many Americans have long been intrigued by Viking history, and the national team delivers it live on the pitch. The third factor is playing style: Norway’s aggressive press and quick counters resemble American football, making the matches easy to follow for a non‑football audience. The final factor is personal presence: Norwegian‑American linguist Curt Rice has commented on the growing interest, and his remarks have been quoted in several major newspapers.

How does this affect the team’s image?

American coverage has given Norway’s national team a fresh global profile. After the US was eliminated, they “joined the Viking ship,” according to Rice. This has led to a surge in Norwegian merchandise sales in US stores, and more American fans have signed up for online supporter clubs. At home, this should give the side an extra lift when they face Denmark on September 24 2026.

What do the recent results show?

Norway’s recent form is mixed: the last five games read 3‑0‑2 (LLWWW, with two defeats first). On July 11 2026 they lost 1‑2 to England – a match still debated on American sports podcasts. Despite the loss, the team retains a strong attacking edge and is now gearing up for the next showdown against Denmark on home soil.

What can we expect next?

Following the American surge, experts say Norway can cash in on the new fan base. With heightened media exposure and more sponsorship opportunities, the squad could gain extra resources for training and talent scouting. As long as they keep the aggressive style and continue to engage the crowd, US interest is likely to last well beyond the World Cup’s end.