The national team played its way to the quarterfinals in the World Cup, and now it's time to act and strike while the iron is hot. Norway has already gained a reputation for being a reliable partner, and the focus on broad sports and a Norway that 'lifts everyone up' strengthens this impression among Americans.

Do it now Hege Vibeke Barnes, head of Innovation Norway, urges to do it now and strike while the iron is hot. - You have a great door opener to contacts you will follow up. You can talk about the World Cup, about a fine summer. It doesn't have to be perfect.

A 'once in a lifetime-opportunity' Barnes means that this is a 'once in a lifetime-opportunity' for Norwegian companies to do it now and strike while the iron is hot. - You shouldn't wait until after the holidays, she says.

Significant international attention Several Norwegian companies have taken advantage of the World Cup fever to gain attention. Barnes highlights Norwegian's name change bet with British Airways, Norrøna's 'Ro!'-ad on Times Square and Hurtigruten's video of the crew rowing.

Significant international attention Hurtigruten has seen significant international attention during the World Cup, and they have also seen great engagement around their own World Cup-related content in social media.

Norway got almost two million in organic reach on their rowing videos from their ships.