Norway has gained global attention with their Viking costumes. The national team has hired photographer David Yarrow to take pictures of the players wearing Viking costumes, and the pictures have gone around the world.

What happened?

The Norwegian Football Association hired photographer David Yarrow to take pictures of the national team wearing Viking costumes. The pictures went around the world and have given Norway a huge advertisement.

Why is it important for Norway?

The tourism industry hopes for an increased tourist flow after the pictures have gone around the world. Innovation Norway can present a figure: The last two weeks have seen an 80% increase in traffic on Visit Norway's website about Vikings and the Viking Age.

What's next?

Norway plays its next match against Portugal on September 27, 2026. | Date | Opponent | Result | | --- | --- | --- | | 2026-03-27 | Netherlands | 2-1 |

The national team has a good chance of winning the match and advancing in the tournament. With a strong effort and a good strategy, Norway can surprise the opponents and go far in the 2026 FIFA World Cup.